Digital Marketing using AI

Week 1: AI-Powered Content & SEO Strategy

• The AI Marketing Stack: Introduction to the modern ecosystem; setting up a toolkit with tools like ChatGPT/Claude for strategy, Canva AI for design, and Perplexity for real-time market research.

• Generative Copywriting: Mastering AI for “The Big Three”:

  • AIDA Framework: Generating Attention, Interest, Desire, and Action in ad copy.

  • SEO Content: Using AI to build clusters, generate long-form blogs, and optimize for Search Generative Experience (SGE).

• AI for Creative Design: Generating high-converting social media assets and video scripts using Midjourney (images) and Lumen5/HeyGen (video).

• Audience Persona Mapping: Using AI to analyze raw customer data and synthesize deep psychological personas and journey maps.

• Prompt Engineering for Marketers: Developing “Brand Voice” prompts to ensure AI-generated content remains authentic and consistent across all channels.

Week 2: Intelligent Automation & Performance Optimization

• AI-Driven Social Media: Automating content repurposing (turning one blog into 10 LinkedIn posts) and using sentiment analysis to monitor brand health.

• Smart Paid Ads (PPC): Mastering Google Performance Max and Meta Advantage+; using AI for automated bidding, audience targeting, and real-time creative testing.

• Email Marketing & Personalization: Building automated drip sequences with AI-generated subject lines and personalized product recommendations using tools like Mailchimp/Klaviyo AI.

• Predictive Analytics: Using AI to forecast Customer Lifetime Value (CLV), churn rates, and seasonal trends to allocate budgets more effectively.

• Marketing Automation & Chatbots: Setting up AI agents (like Intercom or Chatbase) to handle lead qualification and customer support 24/7.

• Capstone Project: Developing an “Autonomous Campaign”—from AI-assisted market research and asset creation to setting up a multi-channel automated funnel.